Rich Piana defined himself by the 5% lifestyle which he helped to develop and ultimately to influence a global audience; one might say a quasi-occult following. Whatever the label, Rich was unquestionably the real motha f*cking deal and he routinely sacrificed and outworked his competition to reach success. He often said he would do “whatever it takes” to achieve his goals.Text

This mentality lives on in the 5% community and family of followers who continue to adopt the principles and mentality of greatness from Rich who always used to say "5% of the people are willing to do whatever it takes to reach their goals. Are you a 5%er?"Text

RICH PIANA
LEGENDARY BODYBUILDER & 5% NUTRITION FOUNDER

Rich Piana defined himself by defining and then living the 5% lifestyle he helped to create.

In other words, he was willing to sacrifice what the other 95% of the population wouldn't do in pursuit of his goals

This mentality lives on in the 5% Nation and community of followers that continue to learn about Rich and adopt his principles to achieve greatness, to be 5%.

RICH PIANA
LEGENDARY BODYBUILDER & 5% NUTRITION FOUNDER

We'll notify you FIRST when new products and flavors arrive!

Receive special offers and right to your inbox!

Create an account AND start earning loyalty rewards points, today!

Value is required
Thank you! Please check your inbox shortly.

HIGH-QUALITY SUPPLEMENTS

APPAREL & GEAR

LOYALTY REWARDS PROGRAM

There is no cost or obligation to join the program. In fact, simply creating an account will get you registered. Once you've compiled enough Kill It Points, you can redeem them for discounts, free products, and other perks!